On the rise

The Brand: Pheynx Athletica is an apparel Brand, designed to embody one’s spirit of excellence & endurance through premium and innovative athletic gear. Each garment is designed to keep up with the individual.

The Need: The Brand developed its summer line collection, with the New Shorts in mind. When discussing with company how they wanted sell them, we came to the perfect solution. It was time to show the early risers and how they beat the sun

ON THE RISE CAMPAIGN

Two individuals on a journey that most aren't willing to travel. It takes the highest discipline to reach the goals they have set.

Strong strategy

Strategy. Creative. Campaign development. Production. Media Buying

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Belonging Campaign- Rice University

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Not In Our House- University of Houston