WHEN EVERY IS VOICE HEARD, IT MAKES A BETTER CAMPuS.
RICE UNiVERSITY : BELONGING CAMPAIGN
Rice University gave us a call to address the need for ALL VOICES to be heard on campus. Students were growing a need to discuss their political and social division, and we needed to reach them in a way they could relate. So after the sit down, we knew exactly what we needed to create.
A CAMPAIGN THAT WOULD BE THE UNIVERSITY’S BOLDEST MESSAGE EVER!
STRONG STRATEGY
Strategy. Creative. Campaign development. Production.
SUNKEN OWL
Taking a story of a young professor, we wanted to show the perspective of how lonely one could feel on campus, being an outsider to the mass. Therefore, as this individual sits in a lonely room on campus, he is slowly accompanied by his students of all race, genders and creeds. EVERYONE BELONGS AT RICE UNIVERSITY.
We wanted to make that message clear.
