Converse is brand that has shaped culture. The All Star chuck taylor being the most iconic shoe ever made. We had to pay homage
My Mom. My All Star
Taking an Iconic Brand, and merging it with a room full of icons
This year for Mother’s Day, Converse & PremiumGoods partnered together on a collaboration to have an in-store Mother’s Day Portrait event.
When we got the call, they needed a campaign that would tie their special event together, with the legacy that Converse has, as well as the moms that PG services. We immediately went to work, and created the perfect plan.
Moms are All Stars all year round, so why not put our All Stars in a pair of All Stars???
STRONG Strategy
Strategy. Creative. Production. Interactive
MY MOM. MY Allstar
Through an interactive experience, mothers were invited to a photo installation of a day in the park theme with Converse. They were able to experience the iconic brand, by having exclusive looks to each line of Chuck Taylor All Stars.